Robert Scoble

This is why Microsoft didn't announce a price for its Surface tablet last week. Imagine if they had announced a $399 price. This week that will look incredibly lame. It is very clear that Microsoft has to get under the $200 price point with its tablets. I've been saying that the ballsy thing for Ballmer to do would be to price it at $99. People have been telling me I'm nuts, but that's really what it's going to take to get Windows RT taken seriously by anyone.

Microsoft's shareholders aren't gonna like that at all. Remember how it cost Microsoft about $10 billion to build the Xbox brand? I do. Microsoft is going to have to spend $20 to $30 billion to marketshare here. That means a $99 tablet. If Microsoft tries to price against iPad it'll fail and fail horribly.