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RT @Techmeme: Apple Feature to Turn MLB Stadiums...

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Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds

Apple Feature to Turn MLB Stadiums Into Interactive Playgrounds

Major League Baseball is launching a major initiative to make attending games at stadiums a completely interactive experience for fans. Taking advantage of Apple's iBeacon indoor mapping, a new feature in iOS 7, the MLB plans to customize its At the Ballpark app for everyone that walks into any of its stadiums nationwide.

http://mashable.com/2013/09/26/mlb-at-the-ballpark-app/