Robert Scoble

7 Brand-Building Tips From One Of The Tech Industry's Loudest Voices

Getting your great idea or product into the public eye isn't easy. Thanks to self-publishing, the world has become noisier and consumers (and journalists) are all too trigger happy when it comes to hitting delete. But brand power - or lack thereof - can be the difference between a small, suburban cake business and a global chain.

http://www.businessinsider.com.au/7-brand-building-tips-from-one-of-the-tech-industrys-loudest-voices-2013-8