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Dan rocks. I got a chance to talk with him about this at Davos a couple of years back and recorded that. http://cinch.fm/scobleizer/162385 Famous tech investor Esther Dyson was sitting with us and said it was her favorite hour she spent there. Mine too. This Wall Street Journal article is a must read:
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online.wsj.com
We like to believe that a few bad apples spoil the virtuous bunch. But research shows that everyone cheats a little—right up to the point where they lose their sense of integrity, writes Dan Ariely.
http://online.wsj.com/article/SB10001424052702304840904577422090013997320.html