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The Landscape of Social Login & Sharing: Consumers Want Choice « Gigya's Blog


Who is winning the social login war? Facebook is, so far. This will be interesting to watch over time, I bet Google and Facebook take more and more share over time. Does this matter?

It does in the Age of Context. The logins we choose are the brands we trust to represent us to others. That's who will get the data about us to bring us new, automatic, features (think of things like Google Now).