#design
One of world's top brand designers: Stanley Hainsworth
http://www.tetherinc.com/ designed the new Gatorade bottles and much more. He's been a creative director at Nike, Lego, and Starbucks. Here I have a talk with him about branding and design in preparation for a "Brand Warfare" talk I'm giving. What makes a good brand? Stories. Listen to Stanley Hainsworth talk about his work.
http://www.tetherinc.com/ designed the new Gatorade bottles and much more. He's been a creative director at Nike, Lego, and Starbucks. Here I have a talk with him about branding and design in preparation for a "Brand Warfare" talk I'm giving. What makes a good brand? Stories. Listen to Stanley Hainsworth talk about his work.