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Rackspace's Startup Liaison Officer

One of world's top brand designers: Stanley Hainsworth

Published #design, #brand, #marketing

http://www.tetherinc.com/ designed the new Gatorade bottles and much more. He's been a creative director at Nike, Lego, and Starbucks. Here I have a talk with him about branding and design in preparation for a "Brand Warfare" talk I'm giving. What makes a good brand? Stories. Listen to Stanley Hainsworth talk about his work.

http://www.tetherinc.com/ designed the new Gatorade bottles and much more. He's been a creative director at Nike, Lego, and Starbucks. Here I have a talk with him about branding and design in preparation for a "Brand Warfare" talk I'm giving. What makes a good brand? Stories. Listen to Stanley Hainsworth talk about his work.