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Rackspace's Startup Liaison Officer

Marketo CEO gets ready for IPO by discussing contextual marketing

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Phil Fernandez, CEO, of Marketo (marketing automation company) yesterday announced the company was going to IPO to raise money to take it to the next level. But this interview isn't about that. It's about where marketing is going in the future. We talk about a range of topics from outdoor advertising to contextual marketing that will arrive thanks to wearable computers like Google Glass.

Phil Fernandez, CEO, of Marketo (marketing automation company) yesterday announced the company was going to IPO to raise money to take it to the next level. But this interview isn't about that. It's about where marketing is going in the future. We talk about a range of topics from outdoor advertising to contextual marketing that will arrive thanks to wearable computers like Google Glass.